|
Advertising your website:
The first and most effective method of advertising your website is displaying
your ads on advertising networks such as Google, Yahoo and MSN.
How it works: Google
is used as an example in this explanation. The process is the same for Yahoo and
MSN. 
| You create your ads |
|
|
|
Keywords
are what people search for on Google. |
|
|
|
|
Your ad appears beside
relevant search results. |
|
| You create ads and choose keywords, which are words or
phrases related to your business. |
|
| Your ads appear on Google |
| When people search on Google using one of your keywords,
your ad will appear next to the search results. Now you are advertising
to an audience that is already interested in you. |
|
| You attract customers |
| People can simply click your ad to make a purchase or
learn more about your business. It is that easy! |
Why it works:
Google AdWords offers you:
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear
in Google's search results, AdWords can help you target new audiences on Google
and our advertising network.
Greater control
You can edit your ads and adjust your budget until you obtain the results that
you want. You can also display a variety of ad formats and even target your ads
to specific languages and geographic locations.
Measurable value
There is no minimum spending requirement or time commitment. And with the
cost-per-click option, you are only charged if people click your ads. This means
that every pound of your budget goes toward bringing new prospects to you.
Costs & Payments
Concerned about costs? Do not worry—AdWords puts you in complete control of
your spending.
Set your budget
There is no minimum spending requirement; the amount that you pay for AdWords is
completely up to you. For example, you can set a daily budget of five pounds and
choose to pay five pence each time your ad is clicked.
Avoid guesswork
Google, and Yahoo etc, provides keyword traffic and cost estimates so that
you can make informed decisions about choosing keywords and maximising your
budget.
Pay only for results
You are charged only if someone clicks your ad, not when your ad is displayed.
The following websites offer this Cost Per Click service:
Others places to advertise
|
|
|
Ebay, and other auction sites, are
self-advertising
|
|
|
|
Flyers/Posters
|
|
|
|
Local newspaper ads
|
|
|
|
Word-of-mouth
|
|
|
|
Free chat rooms
|
|
|
|
Local radio station
|
|
|
|
Free forums and message boards
|
The more you advertise, and emphasise on these extremely low prices, the more
customers you will gain and retain.
|
