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Summary of Advertising Methods:

Ebay, and other auction sites, are self-advertising

Flyers/Posters

Local newspaper ads

Word-of-mouth 

Free chat rooms

Local radio station

Free forums and message boards

The more you advertise, and emphasise on these extremely low prices, the more customers you will gain and retain. 

Here is more in-depth look at advertising solutions if you have your own web site:
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Advertising is one easiest ways to get targeted traffic to your website. The deluge of visitors that arrive at your site through paid advertising channels may purchase a product, browse around your website, or perhaps subscribe to a newsletter or feed.

Offline Advertising

Flyers & Brochures - Many desktop publishing and word-processing software packages can produce highly attractive tri-fold (an 8.5 inch by 11-inch sheet folded in thirds) brochures. Brochures can contain a great deal of information if designed well, and is becoming a common method of advertising. 

Newspapers (major) - Almost everyone reads the local, major newspaper(s). You can get your business in the newspaper by placing ads, writing a letter to the editor or working with a reporter to get a story written about your business. Advertising can get quite expensive. Newspapers are often quite useful in giving advice about what and how to advertise. Know when to advertise -- this depends on the buying habits of your customers. 

Radio announcements - A major advantage of radio ads is they are usually cheaper than television ads, and many people still listen to the radio, for example, when in their cars. Ads are usually sold on a package basis that considers the number of ads, the length of ads and when they are put on the air. . A major consideration with radio ads is to get them announced at the times that your potential customers are listening to the radio. 

Posters and bulletin boards - Posters can be very powerful when placed where your customers will actually notice them. But think of how often you've actually noticed posters and bulletin boards yourself. Your best bet is to place the posters on bulletin boards and other places which your customers frequent, and always refresh your posters with new and colourful posters that will appear new to passers by. Note that some businesses and municipalities have regulations about the number of size of posters that can be placed in their areas. 

Word-of-Mouth - Get the word out. Tell you online friends about your site, JV partners, anybody! If they use your site and like the product, they will tell their friends and their friends etc. 


Online Advertising

Pay-per-Click Advertising - Very targeted traffic from search engines. Excellent if you are promoting affiliate programs or building an email list through landing pages. Great if you are selling products on your website as well. Site-targeted advertising is very useful as well. PPC might not be necessary if you are primarily running a content website and already rank well for multiple relevant keywords.

Ezine or Newsletter advertising - Traffic is especially targeted if you can arrange for a personal recommendation within the newsletter/ezine by the owner. It can be hard to discern the value of the subscriber base so initially run test ads for short periods of time. Might not be useful to promote the same website several times on the same list as the members are largely the same. 

Banner Advertising - Depending on the placement, banner ads are great for branding purposes. In my opinion, click through rates and traffic is strongly related to banner design, tagline and the relevance of the site you are advertising on. 

Paid Reviews on Blogs - It’s important to pick quality bloggers with a decent amount of integrity, trust, reach and authority. I would also recommend choosing a blogger that doesn’t do paid reviews very often in order to maximize the mental attention directed towards each review. 

Online discussion groups and chat groups - As with e-mail, you can gain frequent exposure to yourself and your business by participating in online discussion groups and chat groups. Note, however, that many groups have strong ground rules against blatant advertising. When you join a group, always check with the moderator to understand what is appropriate

Text Link Advertising - Useful because it can provide you with some SEO benefits. I would pick a high traffic site over one with a high PageRank anytime. Design your anchor text to encourage click throughs and ensure that your link is placed in a visible location and not somewhere like the footer. 

What’s the Best Way to Find Websites to Advertise On?

While you can easily find relevant websites through third party ad networks, I highly recommend using the following method instead because it will guarantee higher referral traffic and greater brand exposure.

  1. Make a list of the search terms/keywords relevant to your website’s theme. 

  2. Enter these keywords into search engines like Google and Yahoo 

  3. The best websites to advertise on are within the Top 30 search results 

  4. Contact each of these websites and inquire about advertising 

Getting links from these related websites has the added benefit of improving your own search engine rankings, not to mention that you’ll save a considerable amount of money.

Web Sites I Use:

- Rent-A-List - Solo Ads, Targeted Ads & List Building - RECOMMENDED 
- Lazy URL – Article Submission
- PRWeb – Press Release
- Google - PPC Ads - 
- Yahoo - PPC Ads & $25 FREE Credit 

Other Recommended Sites To Try:

- WebTrafficMarketing (Safe Lists)
- BlastYourAd (Safe Lists)

Focusing on Pay Per Click Advertising:

The first and most effective method of advertising your website is displaying your ads on advertising networks such as Google, Yahoo and MSN.

How it works:

Google is used as an example in this explanation. The process is the same for Yahoo and MSN.

You create your ads

Keywords are what people search for on Google.

Your ad appears beside relevant search results.

You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google
When people search on Google using one of your keywords, your ad will appear next to the search results. Now you are advertising to an audience that is already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about your business. It is that easy!


Why it works:

Google AdWords offers you:

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control
You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value
There is no minimum spending requirement or time commitment. And with the cost-per-click option, you are only charged if people click your ads. This means that every pound of your budget goes toward bringing new prospects to you.


Costs & Payments

Concerned about costs? Do not worry—AdWords puts you in complete control of your spending.

Set your budget
There is no minimum spending requirement; the amount that you pay for AdWords is completely up to you. For example, you can set a daily budget of five pounds and choose to pay five pence each time your ad is clicked.

Avoid guesswork
Google, and Yahoo etc, provides keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget.

Pay only for results
You are charged only if someone clicks your ad, not when your ad is displayed.

The following websites offer this Cost Per Click service:

 

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